Those of us in PR won’t be surprised by Fast Company’s assertion in the June 2007 issue that the Chief Marketing Officer title is the most dangerous job in business today because of short tenure expectancies. Many of those transient CMOs were once bosses of ours. Chances are you’ve weathered several CMOs at one company or another.
Fast Company asks what it will take to get the CMO off the endangered-species list, and offers up some observations and a few suggestions in this very interesting read. It has a Seinfeld-esque ring to it because it articulates something we’ve subconsciously known, but rarely express.