Telling a good story is like taking a captivating photo or bringing to life a blank canvas that draws spectators into the scene. You frame your thoughts just as photographers and artists frame their images.
An ideal framework provides context for your story and point of view. Within its boundaries it harbors the essence of your story, but once presented it is open to interpretation.
Your responsibility as a writer and public relations professional is to make a compelling case for your news and narrative based on facts and insights.
At the end of your story the reader will arrive at his or her own conclusions.