Our international expertise helps . . .
Global Communication

The JAG Wire Group designs and manages
communications programs for companies entering
international markets or launching new products in
overseas markets.
Principal Julia Glenister has coordinated international communication campaigns for
Deloitte & Touche, Deloitte Consulting and VERITAS Software, among others.  Our
international campaigns have spanned the globe from Europe, the Middle East and Africa
(EMEA) to the Americas and the Asia-Pacific (APAC) regions.

Product Globalization

Companies planning to globalize their products in or outside of the United States can
quickly and inexpensively tap into our consultants' expertise through the JAG Wire Product
Launch Program.  We will help you:

...define launch objectives
...gather competitive intelligence
...develop a launch strategy, action plan, budget, and timetable
...devise an effective PR strategy and implement tactical programs
...position your product(s)
...ensure product and channel readiness

Visibility in the US

With many successful high-tech launches behind us, we are especially suited to
companies seeking a stronger PR presence in the United States.  We undertake high
profile company and product launches that will get targeted press and industry analyst
coverage as well as build awareness for customer and partner prospects.

In addition, Principal
Julia Glenister is a former journalist and political risk consultant who
has long specialized in international and intercultural communication issues as an
editor/reporter for foreign affairs publications, and a John M. Olin Fellow at Boston
University.

We're different because ...

  • We don't believe our job begins or ends with the delivery and implementation of
    excellent public relations and marketing strategies. We watch, analyze and help
    you forecast political risk and security issues around the world that could impact
    your plans or existing programs.  We will advise you of, and prepare you for,
    potentially damaging political developments or trade issues, and as experts in
    crisis communications, we will assist you in handling them should they occur.

  • The JAG Wire Group offers an affordable alternative to larger, more expensive
    marketing communications firms.  We recruit the top consultants on an as
    needed basis, which means their expertise is called upon only when necessary
    so there is no extra overhead cost to you.

  • Our writing/publishing freelance activities can highlight your company and product
    as part of a topical article on international technology imports/exports.
JAG Wire Group
Tel: 415.459.3688

inquiry@jagwiregroup.com
JAG Wire Public Relations International
  • US companies globalize their communications
    and products
  • Foreign nationals break into the US market