What we’re thinking about.

A Captive Thought

Telling a good story is like taking a captivating photo or bringing to life a blank canvas that draws spectators into the scene. You frame your thoughts just as photographers and artists frame their images. An ideal framework provides context for your story and point of view. Within its boundaries it harbors the essence of your story, but once presented …

Lies, Lies and More Lies in Social Media

As news of the San Bernardino shooting broke last week, a number of reporters were duped by pranksters whose identities remain unknown. What we do know is that someone using the name, Marie Christmas, and the Twitter handle @JewyMarie, tweeted about being an eyewitness to the shooting rampage: “I’m not sure if I’m safe or not. I got a glimpse of the …

The Most Important Brands on Instagram

Business-to-business (B2B) companies wrestling with where to allocate their marketing dollars and resources in social media have put Instagram – one of the fastest growing major social networks — on the backburner. They do so at their peril. Instagram’s value for B2B players is sure to go up now that Instagram has announced the opening of its advertising API platform to developers. We should expect some …

Brilliant Ideas Don’t Sell Themselves

The JAG Wire Group has a tagline: Brilliant Ideas Don’t Sell Themselves. Let us explain. The Information Age is full of examples of companies that have been first to market with exciting software apps that a few early adopters have quietly enjoyed. As their founding teams busied themselves collecting feedback from their customers, and perfecting the software, along came a more …

Social Media Posts Are Not Always What They Appear

My post today provides an example of how easy it is to mislead people with social media – in this case Instagram.  It’s also a lesson about what not to do in journalism. On August 2, The Huffington Post ran a story with this lede: “A young migrant appears to have Instagrammed the joy and fear of his journey from North …

Volcano in Bali Causes PR Turbulence

Are there PR lessons to learn from the social media rants of irate travelers venting over delayed flights? Sure there are. This week’s volcanic eruption on island paradise Bali caused airport closures, grounded flights and headaches for many airlines. Jetstar, an Australian budget airline, found itself in the middle of a social media imbroglio as well. The airline’s use of Facebook to post status updates for the grounded passengers inbetween its …

PRSA 2012 Int’l Conference in San Francisco: It’s a Wrap, Folks

Social media success stories and strategies featured prominently in this year’s PRSA 2012 International Conference in San Francisco from October 13-16, 2012. For those who did not attend — like me — social media (blogs and tweets) brought the conference to our desktops and mobile phones. Here is a brief round up to give you some of the highlights. Reflections on the PRSA …

Why Don’t Local Newspapers Engage Readers with Social Media?

  Three incidents have left me frantically searching for news alerts and updates about police and fire activities in my neighborhood. Each time I find myself in the middle of the crossfire, I wonder why our local newspapers are not taking advantage of social media to keep us informed. It’s no secret that social media offers instant news-gathering and news-disseminating …

My Favorite Tools: Muck Rack Pro

Jottings by a tech PR consultant on a tireless quest for the next best tool, application, widget or Web site to help “balance” life between the cyber and real worlds. If Twitter is the modern day equivalent of a soapbox, then Muck Rack Pro is the cocktail party (sans drinks and hors d’oeuvres). It’s a virtual forum where you can schmooze and …