The Father of Guerrilla Marketing Jay Conrad Levinson released his 57th book today, a greatly revised and updated fourth edition of his influential “Guerrilla Marketing” book (first published in 1984).

In an exclusive interview with the JAG Wire on May 11, 2007, Jay discussed ways entrepreneurs can apply low-budget Guerrilla Marketing tactics to boost visibility and sales.

Click here for the full interview entitled Small Businesses Can Boost Profits with Guerrilla Marketing Tactics.

For earlier interviews with Jay, follow these links:

• Learning from Guerrilla Marketing Tactics (2003)
• Guerrillas versus Traditionalists (2003)
  

Also, you'll find plenty more on Jay's Web site.