tag:blogger.com,1999:blog-143090502007-05-26T14:44:33.807-07:00Julia Glenister/The JAG WireBlogger13125tag:blogger.com,1999:blog-14309050.post-1121671551422866032005-07-17T23:52:00.000-07:002007-05-26T14:44:33.831-07:00

">The other day, a new client asked me if I ever "offer success-based pricing -- normal rates if no success, but above normal rates if success?" By "success" he meant getting press coverage for his company. This is the kind of question that shows up on my PR listservs from time to time, and it always stirs up a hornet's nest of indignation. Let's just say it isn't pretty to witness. I drew in

Julia Glenister/The JAG Wiretag:blogger.com,1999:blog-14309050.post-1122011212442868192005-07-23T07:50:00.000-07:002007-05-26T14:42:29.259-07:00

"Is it possible to write a press release in 15 minutes? That's what the marketing chief at my first PR job seemed to think when he told me to run along and write up the first draft of a partner announcement he had just briefed me on. Surely it's possible, but how effective is that press release going to be? In addition to technique, a press release requires research. No matter how much research

Julia Glenister/The JAG Wiretag:blogger.com,1999:blog-14309050.post-1125094145366940692005-08-26T14:48:00.000-07:002007-05-26T14:35:53.899-07:00

"Benefits over features" -- it has become the mantra in marketing writing circles, but as Mike O'Sullivan points out in his excellent article in MarketingProfs.com: "With all the focus on 'benefits,' it's easy to forget that benefits don't work in a vacuum. Whenever you write copy, there's more you must always keep in mind." You will need to subscribe to MarketingProfs (it's free) to find out

Julia Glenister/The JAG Wiretag:blogger.com,1999:blog-14309050.post-86590888310556935362007-05-23T17:15:00.000-07:002007-05-24T17:30:30.492-07:00

Those of us in PR won't be surprised by Fast Company's assertion in the June 2007 issue that the Chief Marketing Officer title is the most dangerous job in business today because of short tenure expectancies. Many of those transient CMOs were once bosses of ours. Chances are you've weathered several CMOs at one company or another. Fast Company asks what it will take to get the CMO off the

Julia Glenister/The JAG Wiretag:blogger.com,1999:blog-14309050.post-11540612694752823632007-05-23T16:16:00.000-07:002007-05-23T18:04:21.866-07:00

So how do PR professionals land a company profile or get a product into a daily newspaper for their clients these days? PR Newswire organized an informative Webinar on that very subject on May 17, 2007. The featured speakers were: Lisa Vickery, Day Editor, National News Desk, Wall Street Journal Steve Trousdale, Deputy Business Editor, San Jose Mercury News Polly Smith, Deputy Business Editor,

Julia Glenister/The JAG Wiretag:blogger.com,1999:blog-14309050.post-15188640527544025512007-05-22T16:27:00.000-07:002007-05-22T16:57:30.735-07:00

The Father of Guerrilla Marketing Jay Conrad Levinson released his 57th book today, a greatly revised and updated fourth edition of his influential “Guerrilla Marketing” book (first published in 1984). In an exclusive interview with the JAG Wire on May 11, 2007, Jay discussed ways entrepreneurs can apply low-budget Guerrilla Marketing tactics to boost visibility and sales. Click here for the

Julia Glenister/The JAG Wiretag:blogger.com,1999:blog-14309050.post-9434881549057514312007-05-22T10:56:00.000-07:002007-05-22T11:02:45.445-07:00

This just in from Vocus... Countless accounts of “PR Flaks” who have spammed bloggers, mis-targeted pitches or just plain gotten blogger relations wrong fill the Internet. Don’t risk finding your next pitch blasted on your favorite blog! As a Public Relations professional, it is your job to find every opportunity to get your organization covered and be an expert on the inner-workings

Julia Glenister/The JAG Wiretag:blogger.com,1999:blog-14309050.post-35615362085799688332007-05-22T10:36:00.000-07:002007-05-22T10:59:15.958-07:00

The JAG Wire Blog has returned after a two year sabbatical spent building up the tech PR biz. My doesn't time fly! We're going to continue commenting on PR issues and reporting on PR-type events, but mostly we are going to focus on providing links to resources that PR pros will find useful. These will include Webinars, White Papers and articles. We hope you will share your own insights and

Julia Glenister/The JAG Wiretag:blogger.com,1999:blog-14309050.post-1122737577424508012005-08-04T08:07:00.000-07:002005-08-07T14:37:29.796-07:00

On the edge of San Francisco's Presidio, 130 people gathered on July 27 to hear how four companies -- Digital Places, Edmunds.com, CivicSpace Labs and QuickBooks.com -- are using discussion forums to serve their customers and online users. SofTECH and SDForum, two non-profits that host regular speaking and networking events for the local technology community played host. Ron Lichty, director of

Julia Glenister/The JAG Wiretag:blogger.com,1999:blog-14309050.post-1121139685202313252005-07-11T20:39:00.000-07:002005-08-07T14:15:45.843-07:00

"> If you are in the San Francisco Bay Area on July 27 and want to hear a panel discussion on how companies are successfully using blogs, wiki's, RSS feeds and other online collaboration solutions to build a sense of community, there's a SofTECH event you shouldn't miss. JAG Wire will be reporting on the event.

Julia Glenister/The JAG Wiretag:blogger.com,1999:blog-14309050.post-1120835779480544432005-07-08T10:20:00.000-07:002005-08-07T14:15:34.533-07:00

JAG Wire is finally getting a blog!">  While we handle PR accounts for technology companies, the so-called "early adopters," we would never in a million years be mistaken for early adopters ourselves. I don't even have an ipod! I've been watching the blog phenomenon gather momentum ever since attending Doug Kaye's presentation on blogging at a SofTECH SIG way back in May 2003. We're now ready to

Julia Glenister/The JAG Wiretag:blogger.com,1999:blog-14309050.post-1121238179332454192005-07-12T23:18:00.000-07:002005-08-07T14:15:19.200-07:00

"> Those of you who post press releases to Business Wire and PR Newswire know that the first replies to hit our email mailboxes are rarely press inquiries. Yes, we all know it takes more PR muscle and persuasion than that, but if you're like me you still eagerly jump to every email ping that follows your expensive transmission. But isn't it true that we are almost always disappointed by the

Julia Glenister/The JAG Wiretag:blogger.com,1999:blog-14309050.post-1121444357319827752005-07-15T07:26:00.000-07:002005-08-07T14:15:04.896-07:00

"> Does virtual business networking work? Here's my experience after being a member of LinkedIn for a year and a half. LinkedIn sent me an email alert the other day. Two former colleagues had come across my name in the network and wanted to know if I would like to connect to their business circles. LinkedIn conveniently serves up the names of everybody in the network who identifies themselves as

Julia Glenister/The JAG Wire