What we’re thinking about.

About Those Freemium and Free Trial Models…

Facebook uses the freemium model to sign up hundreds of thousands of followers. LinkedIn offers free trials to entice potential advertisers to try premium services with free ad placement credits. Will the free trials and freemium business models that have launched some of the most successful recurring revenue business and services work for your company? Mike Morini, president and CEO …

Talking Social Media with Marcy Gordon

Marcy Gordon describes herself as “a reader, writer, eater, traveler” on her “Come for the Wine” blog, but she’s much too modest. While she didn’t invent Post-Its or fly around the world in a hot air balloon (yet) she did come up with the name “Travelocity,” that little Website that we all use now and again to book our travel. …

Are Government Jobs Where the PR Money Is?

“In the past three years, state agencies have spent more than $20 million in taxpayer money on outside advertising, public relations and media campaigns,” writes Gregory B. Hladky of the Hartford Advocate (May 17). A policy advisor for Connecticut Governor Dannell Malloy is quoted in Hladky’s article “Is The State Spending Too Much Money On PR?” as saying that when the …

Legal and PR Counsel Clash Over Goldman Sachs

With the US Justice Department’s criminal investigation of Goldman Sachs underway (in addition to the Securities and Exchange Commission’s civil fraud suit) the once venerable investment banking firm faces a delicate tightrope walk over what it can say publicy in its defense. Legal counsel has contributed to a public relations failure if you ask Sanford C. Bernstein & Co analyst …

Early Venture Capitalists Immortalized in Film

If you are at the South by Southwest Music and Media Conference and Festival in Austin this week run don’t walk to the nearest movie theater screening Something Ventured, a new documentary offering an insider’s look at the genesis of some of the most successful tech companies in the US. Something Ventured, narrated by Po Bronson, features interviews with the original VCs …

Film on Early Venture Capitalists to Debut at SXSW

  A one-of-a kind documentary film chronicling the early years of Silicon Valley’s venture capital industry will debut in the Spotlight Premiere category of the South by Southwest Music and Media Conference and Festival in Austin in a few weeks (March 11-19). “Something Ventured” is a must see for everyone in the tech business, but it will captivate most anyone who uses a computer, creates …

The News Embargo is Not “So Yesterday”

[Technorati Claim: ZQQ3R62AVP3] When an embargo on a social media news announcement was breached in November, a prominent tech journalist sent out a sarcasm-laced tweet: “Shocking!” This was just one of many broken embargoes in the tech industry last year. I recall one particularly memorable breach (and tweet) that lit up the Twitter transom in August after eWeek broke Google’s embargo …

Catch Up Reading: Web 2.0 Summit, DeFrag, Amplify and TWTRCON 2010

Rapid-fire tweets from overlapping social media shows Web 2.0 Summit, DeFrag Conference 2010, Amplify and TWTRCON SF10  overwhelmed my Twitter feed this week. How can anyone keep up with all this information (and still do an honest day’s work)? Homework this weekend, that’s the answer! Here are the links to the articles and video footage that I plan to review.  Please join me because I really don’t like to do homework …

My Favorite Tools: Paper.Li

Jottings by a tech PR consultant on a tireless quest for the next best tool, application, widget or Website to help “balance” life between the cyber and real worlds. I published an online newsletter today in under a minute. All it took was one stroke of a button and voila I had nine pages beautifully formatted with compelling content neatly filed under nine tabs: headlines, technology, business, stories, …

No Consensus on Exclusives in the News Business

  “Giving exclusives still can serve an important function in today’s viral media world, and even may be worth making a few enemies,” asserts Dan Primack in an article entitled How and when to give a media ‘exclusive,’ which arrived in this morning’s issue of  The Term Sheet, Fortune.com’s new daily email about deals and deal-makers. Primack was revisiting what he …