Category Archive

Below you'll find a list of all posts that have been categorized as “Marketing”

What we’re thinking about.

The Most Important Brands on Instagram

Business-to-business (B2B) companies wrestling with where to allocate their marketing dollars and resources in social media have put Instagram – one of the fastest growing major social networks — on the backburner. They do so at their peril. Instagram’s value for B2B players is sure to go up now that Instagram has announced the opening of its advertising API platform to developers. We should expect some …

Brilliant Ideas Don’t Sell Themselves

The JAG Wire Group has a tagline: Brilliant Ideas Don’t Sell Themselves. Let us explain. The Information Age is full of examples of companies that have been first to market with exciting software apps that a few early adopters have quietly enjoyed. As their founding teams busied themselves collecting feedback from their customers, and perfecting the software, along came a more …

About Those Freemium and Free Trial Models…

Facebook uses the freemium model to sign up hundreds of thousands of followers. LinkedIn offers free trials to entice potential advertisers to try premium services with free ad placement credits. Will the free trials and freemium business models that have launched some of the most successful recurring revenue business and services work for your company? Mike Morini, president and CEO …

Another URL Land Grab, This Time for .TV Domains?

It could turn into The Wild West out there again with URL land grabs — this time for .tv domain name extensions (rather than .com domain names). Need I remind you of the pre-Dot-com boom and URLs selling for millions of dollars? With my memories still raw from having missed that .com domain name opportunity to make my fortune in the mid-1990s,  JAGWIRE Group quickly took Social …

New Guerrilla Marketing Book Released

The Father of Guerrilla Marketing Jay Conrad Levinson released his 57th book today, a greatly revised and updated fourth edition of his influential “Guerrilla Marketing” book (first published in 1984). In an exclusive interview with the JAG Wire on May 11, 2007, Jay discussed ways entrepreneurs can apply low-budget Guerrilla Marketing tactics to boost visibility and sales. Click here for …

Most Dangerous Job in Business: The CMO

Those of us in PR won’t be surprised by Fast Company’s assertion in the June 2007 issue that the Chief Marketing Officer title is the most dangerous job in business today because of short tenure expectancies. Many of those transient CMOs were once bosses of ours. Chances are you’ve weathered several CMOs at one company or another. Fast Company asks …

Paid vs. Unpaid Press Release Distribution

Those of you who post press releases to Business Wire and PR Newswire know that the first replies to hit our email mailboxes are rarely press inquiries. Yes, we all know it takes more PR muscle and persuasion than that, but if you’re like me you still eagerly jump to every email ping that follows your expensive transmission. But isn’t …