Category Archive

Below you'll find a list of all posts that have been categorized as “News”

What we’re thinking about.

Lies, Lies and More Lies in Social Media

As news of the San Bernardino shooting broke last week, a number of reporters were duped by pranksters whose identities remain unknown. What we do know is that someone using the name, Marie Christmas, and the Twitter handle @JewyMarie, tweeted about being an eyewitness to the shooting rampage: “I’m not sure if I’m safe or not. I got a glimpse of the …

PRSA 2012 Int’l Conference in San Francisco: It’s a Wrap, Folks

Social media success stories and strategies featured prominently in this year’s PRSA 2012 International Conference in San Francisco from October 13-16, 2012. For those who did not attend — like me — social media (blogs and tweets) brought the conference to our desktops and mobile phones. Here is a brief round up to give you some of the highlights. Reflections on the PRSA …

Why Don’t Local Newspapers Engage Readers with Social Media?

  Three incidents have left me frantically searching for news alerts and updates about police and fire activities in my neighborhood. Each time I find myself in the middle of the crossfire, I wonder why our local newspapers are not taking advantage of social media to keep us informed. It’s no secret that social media offers instant news-gathering and news-disseminating …

My Favorite Tools: Muck Rack Pro

Jottings by a tech PR consultant on a tireless quest for the next best tool, application, widget or Web site to help “balance” life between the cyber and real worlds. If Twitter is the modern day equivalent of a soapbox, then Muck Rack Pro is the cocktail party (sans drinks and hors d’oeuvres). It’s a virtual forum where you can schmooze and …

About Those Freemium and Free Trial Models…

Facebook uses the freemium model to sign up hundreds of thousands of followers. LinkedIn offers free trials to entice potential advertisers to try premium services with free ad placement credits. Will the free trials and freemium business models that have launched some of the most successful recurring revenue business and services work for your company? Mike Morini, president and CEO …

Talking Social Media with Marcy Gordon

Marcy Gordon describes herself as “a reader, writer, eater, traveler” on her “Come for the Wine” blog, but she’s much too modest. While she didn’t invent Post-Its or fly around the world in a hot air balloon (yet) she did come up with the name “Travelocity,” that little Website that we all use now and again to book our travel. …

Are Government Jobs Where the PR Money Is?

“In the past three years, state agencies have spent more than $20 million in taxpayer money on outside advertising, public relations and media campaigns,” writes Gregory B. Hladky of the Hartford Advocate (May 17). A policy advisor for Connecticut Governor Dannell Malloy is quoted in Hladky’s article “Is The State Spending Too Much Money On PR?” as saying that when the …

Early Venture Capitalists Immortalized in Film

If you are at the South by Southwest Music and Media Conference and Festival in Austin this week run don’t walk to the nearest movie theater screening Something Ventured, a new documentary offering an insider’s look at the genesis of some of the most successful tech companies in the US. Something Ventured, narrated by Po Bronson, features interviews with the original VCs …

Film on Early Venture Capitalists to Debut at SXSW

  A one-of-a kind documentary film chronicling the early years of Silicon Valley’s venture capital industry will debut in the Spotlight Premiere category of the South by Southwest Music and Media Conference and Festival in Austin in a few weeks (March 11-19). “Something Ventured” is a must see for everyone in the tech business, but it will captivate most anyone who uses a computer, creates …