Category Archive

Below you'll find a list of all posts that have been categorized as “Public Relations”

What we’re thinking about.

A Captive Thought

Telling a good story is like taking a captivating photo or bringing to life a blank canvas that draws spectators into the scene. You frame your thoughts just as photographers and artists frame their images. An ideal framework provides context for your story and point of view. Within its boundaries it harbors the essence of your story, but once presented …

Brilliant Ideas Don’t Sell Themselves

The JAG Wire Group has a tagline: Brilliant Ideas Don’t Sell Themselves. Let us explain. The Information Age is full of examples of companies that have been first to market with exciting software apps that a few early adopters have quietly enjoyed. As their founding teams busied themselves collecting feedback from their customers, and perfecting the software, along came a more …

Volcano in Bali Causes PR Turbulence

Are there PR lessons to learn from the social media rants of irate travelers venting over delayed flights? Sure there are. This week’s volcanic eruption on island paradise Bali caused airport closures, grounded flights and headaches for many airlines. Jetstar, an Australian budget airline, found itself in the middle of a social media imbroglio as well. The airline’s use of Facebook to post status updates for the grounded passengers inbetween its …

Are Government Jobs Where the PR Money Is?

“In the past three years, state agencies have spent more than $20 million in taxpayer money on outside advertising, public relations and media campaigns,” writes Gregory B. Hladky of the Hartford Advocate (May 17). A policy advisor for Connecticut Governor Dannell Malloy is quoted in Hladky’s article “Is The State Spending Too Much Money On PR?” as saying that when the …

Legal and PR Counsel Clash Over Goldman Sachs

With the US Justice Department’s criminal investigation of Goldman Sachs underway (in addition to the Securities and Exchange Commission’s civil fraud suit) the once venerable investment banking firm faces a delicate tightrope walk over what it can say publicy in its defense. Legal counsel has contributed to a public relations failure if you ask Sanford C. Bernstein & Co analyst …

The News Embargo is Not “So Yesterday”

[Technorati Claim: ZQQ3R62AVP3] When an embargo on a social media news announcement was breached in November, a prominent tech journalist sent out a sarcasm-laced tweet: “Shocking!” This was just one of many broken embargoes in the tech industry last year. I recall one particularly memorable breach (and tweet) that lit up the Twitter transom in August after eWeek broke Google’s embargo …

No Consensus on Exclusives in the News Business

  “Giving exclusives still can serve an important function in today’s viral media world, and even may be worth making a few enemies,” asserts Dan Primack in an article entitled How and when to give a media ‘exclusive,’ which arrived in this morning’s issue of  The Term Sheet, Fortune.com’s new daily email about deals and deal-makers. Primack was revisiting what he …

Okay, So You’ll Only Talk “Off the Record”

Television-Wall-757447Not everyone takes PR 101 or Journalism 101 in college and perhaps for that reason there is often confusion in the PR profession and even journalism circles about what terms like “Exclusive” and “Deep
Background” mean. Add bloggers into the mix, and “On the Record,” “On
Background,” “On Deep Background” and “Off the Record” are open to
interpretation.

Cloudy PR Thinking

I read a couple of articles today about cloud computing outages (penned by Carl Brooks of SearchCloudComputing.com), and I was struck by the different approaches that Amazon and Rackspace chose in their handling of customer notifications when their cloud computing services went down. With viral social media at the tips of every customer’s fingertips, rapid customer response, or lack there …