Category Archive

Below you'll find a list of all posts that have been categorized as “Social Media”

What we’re thinking about.

Lies, Lies and More Lies in Social Media

As news of the San Bernardino shooting broke last week, a number of reporters were duped by pranksters whose identities remain unknown. What we do know is that someone using the name, Marie Christmas, and the Twitter handle @JewyMarie, tweeted about being an eyewitness to the shooting rampage: “I’m not sure if I’m safe or not. I got a glimpse of the …

The Most Important Brands on Instagram

Business-to-business (B2B) companies wrestling with where to allocate their marketing dollars and resources in social media have put Instagram – one of the fastest growing major social networks — on the backburner. They do so at their peril. Instagram’s value for B2B players is sure to go up now that Instagram has announced the opening of its advertising API platform to developers. We should expect some …

Social Media Posts Are Not Always What They Appear

My post today provides an example of how easy it is to mislead people with social media – in this case Instagram.  It’s also a lesson about what not to do in journalism. On August 2, The Huffington Post ran a story with this lede: “A young migrant appears to have Instagrammed the joy and fear of his journey from North …

PRSA 2012 Int’l Conference in San Francisco: It’s a Wrap, Folks

Social media success stories and strategies featured prominently in this year’s PRSA 2012 International Conference in San Francisco from October 13-16, 2012. For those who did not attend — like me — social media (blogs and tweets) brought the conference to our desktops and mobile phones. Here is a brief round up to give you some of the highlights. Reflections on the PRSA …

Why Don’t Local Newspapers Engage Readers with Social Media?

  Three incidents have left me frantically searching for news alerts and updates about police and fire activities in my neighborhood. Each time I find myself in the middle of the crossfire, I wonder why our local newspapers are not taking advantage of social media to keep us informed. It’s no secret that social media offers instant news-gathering and news-disseminating …

My Favorite Tools: Muck Rack Pro

Jottings by a tech PR consultant on a tireless quest for the next best tool, application, widget or Web site to help “balance” life between the cyber and real worlds. If Twitter is the modern day equivalent of a soapbox, then Muck Rack Pro is the cocktail party (sans drinks and hors d’oeuvres). It’s a virtual forum where you can schmooze and …

Talking Social Media with Marcy Gordon

Marcy Gordon describes herself as “a reader, writer, eater, traveler” on her “Come for the Wine” blog, but she’s much too modest. While she didn’t invent Post-Its or fly around the world in a hot air balloon (yet) she did come up with the name “Travelocity,” that little Website that we all use now and again to book our travel. …

Why Search is Not Enough

Introducing a Guest Blog post by JAGWIRE Group’s new client, Meshstro*, a PARC-incubated company that is developing contextual software solutions to deliver the first natural language and content recognition technologies for email. Chris Holmes discusses the current limitations of email search, and reveals how Meshstro’s new beta product takes an innovative approach to searching for, and discovering, the emails and documents in …

Facebook’s Death Knell?

Is that the faint tinkle of a death knell I’m hearing for Facebook among its once rabidly loyal small business owners?  Probably not! It’s more likely just the echo of the reverberating collective screams heard on Twitter and Facebook and around the blogosphere since yesterday afternoon when word started to trickle out that Facebook had announced via its Developers Forum that Facebook Pages (formerly Fan …