A slew of industry awards that JAG Wire generated for one of its clients helped to unravel an intriguing story of patents, revealing the competitive advantages and success of a company that was up until that point one of the best-kept secrets outside of its telecommunications niche.
It was not an easy story to tell to the business press, but this was the most direct route to raise the company’s profile. The stakes were high because the end-game was an acquisition. We also needed to keep a steady drumbeat of coverage in the trade press, and we did this by submitting timely posts to a high-profile column in Network World’s Insider Threat column, and by securing coverage in the major telecom trade press including LightReading, Billing and OSS World, Pipeline, Telephony, xchange, ComputerWorld, eWeek.
The business press was unaware of the critical role this client played in the network infrastructures of Bell Canada, Comcast, Cisco and other large enterprises. And who could blame them when their story was peppered with insider-speak and acronyms rather than real-life business benefits and ROI examples of what this highly-respected company delivered to its customers.
JAG Wire’s success has been built on our ability to weave our clients’ stories around topical subjects. In the case above it was the radical change affecting large corporate IT networks. We explained that an out-of-date IT infrastructure can bring a company to its knees, and we noted that today’s “Millennial Generation” is putting considerable pressure on corporate IT departments with their heavy social networking and multimedia demands. We explained that information technology managers face fire drills every day just to keep their companies’ networks running smoothly. A reporter from The Wall Street Journal was our first interview for that story.
Awards included the TMC Communications Product of the Year Award and recognition as a CODiE finalist for Best Systems Management Solution award, and a Stevie finalist for Best New Product and Best Product Development Executive, in addition to awards from Celebrate Technology, Datamation and the Telemanagement Forum.
The company was acquired by IBM.