The JAG Wire Group partners with a select group of “promising” companies – usually no more than two or three at any given time – because we want to become an extended member of your team.
When we select clients we first evaluate their product roadmaps and services against the market challenges they face. Perhaps the single most critical factor in determining whether we will take on a client is the corporate team’s willingness to make time for PR activities. These are all important indicators of success. It’s critical to us (our reputation depends on it) that the senior executives make time for interviews when we get media and industry analyst interest.
With each new client, a custom team is assembled to help research and design winning media strategies. Existing media relationships are leveraged and new ones developed. We give it our all because that’s what it takes to win industry recognition in a crowded market.
JAG Wire has been called upon to evaluate and oversee existing PR programs and PR agencies at publicly traded companies. These corporate clients have a lot of money at stake. Not only are their PR budgets sizeable, they bank on their reputations. In many cases they often have skeletal marketing teams who are struggling to oversee these PR programs. They need a PR partner on the inside, and The JAG Wire Group is often the right fit for that role.
These companies rely on strategic message placement and campaign strategies that will generate national news coverage to keep them in the spotlight. That’s not always what they are getting so JAG Wire is occasionally called on to run PR agency searches to find the best international teams with strong media connections and the creativity to ensure these companies standout from the crowd. We do this by embedding ourselves at these companies and functioning as their in-house PR director providing strategic counsel, often directly to the chief marketing officer.