How do you drum up media attention for a company that has shunned the spotlight for 10+ years while steadfastly building a stellar reputation among clients as “the best” in the industry? The company had reached its tipping point. In order to expand and scale its services, it needed capital in the form of a buyer. It needed to court the press.
This was our challenge. JAG Wire crafted an aggressive PR plan that mapped out a Game Plan with media and industry analyst outreach, speaking, awards and contributed article programs at its core. Pitches were developed to explain the back-story and to detail the fascinating client and employee activities that went on day-to-day. These were shared with the media, who in turn shared these stories with their audiences.
News coverage in major business publications appeared in Fast Company, GigaOM, VentureBeat and The Wall Street Journal. A senior executive was pitched and won a speaking engagement at MobileBeat. A detailed award nomination was crafted and submitted for a regional newspaper award for Best Place to Work. It described a day in the life of a typical employee. The company won that one hands down. A proposed editorial calendar of story angles clinched a contributed article column in a prestigious industry publication for another corporate executive.
The company was thrust into the limelight. In the middle of all of this it merged with a major Fortune 500 company.