Brilliant ideas don’t sell themselves.



Media/Influencer Relations

A PR person must think like a reporter, developing pitches that resonate with each media outlet’s audience. With the ease and popularity of social media, email, blogs and affordable publishing software a new wave of influencers has emerged from the corporate ranks to the enthusiast.  Successful PR teams find the right audience for your news; tell a compelling story and build relationships with influencers. They also establish corporate spokespeople as go-to industry resources and thought-leaders.

  • Create awareness for products and services
  • Establish thought-leadership. Engage in industry conversations. Become a go-to industry resource
  • Increase media coverage, create buzz by pitching story ideas and contributed articles
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Media/Influencer Relations

A PR person must think like a reporter, developing pitches that resonate with each media outlet’s audience. With the ease and popularity of social media, email, blogs and affordable publishing software a new wave of influencers has emerged from the corporate ranks to the enthusiast.  Successful PR teams find the right audience for your news; tell a compelling story and build relationships with influencers. They also establish corporate spokespeople as go-to industry resources and thought-leaders.

  • Create awareness for products and services
  • Establish thought-leadership. Engage in industry conversations. Become a go-to industry resource
  • Increase media coverage, create buzz by pitching story ideas and contributed articles
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Industry Analyst Relations

Industry analysts have credibility with press, influencers and future customers. Relationship-building and regular communications with analysts are integral to successful PR programs. Inclusion in a Forrester Wave or Gartner Magic Quadrant report is the “brass ring,” but there are others who may be even more strategic to your company’s success.

  • Build relationships with industry analysts
  • Keep them apprised of company news
  • Help define an evolving industry category
  • Get included in major reports


Industry Analyst Relations

Industry analysts have credibility with press, influencers and future customers. Relationship-building and regular communications with analysts are integral to successful PR programs. Inclusion in a Forrester Wave or Gartner Magic Quadrant report is the “brass ring,” but there are others who may be even more strategic to your company’s success.

  • Build relationships with industry analysts
  • Keep them apprised of company news
  • Help define an evolving industry category
  • Get included in major reports
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Social Media Strategies

Social media has become one of the most valuable tools in the PR toolbox. It’s a direct line to key influencers. A well-coordinated influencer strategy reaches each through their preferred communications channels, and is tied to what they are writing and thinking about at any given moment.

  • Craft a strategy to reach key constituents with engaging content and communications
  • Zero in on what the press and influencers are talking (and writing) about
  • Jump into the discussion and pitch story ideas
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Social Media Strategies

Social media has become one of the most valuable tools in the PR toolbox. It’s a direct line to key influencers. A well-coordinated influencer strategy reaches each through their preferred communications channels, and is tied to what they are writing and thinking about at any given moment.

  • Craft a strategy to reach key constituents with engaging content and communications
  • Zero in on what the press and influencers are talking (and writing) about
  • Jump into the discussion and pitch story ideas
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Speaking & Awards

Speaking engagements and awards offer industry validation to help companies stand out. PR can identify new venues that attract target customers and pitch keynotes, fireside chats or panel opportunities to build thought-leadership.

  • Participate and lead in high visibility speaking opportunities
  • Target venues that attract customer prospects
  • Leverage customer, partner, tech and business conferences  to
  • Research and submit for industry awards


Speaking & Awards

Speaking engagements and awards offer industry validation to help companies stand out. PR can identify new venues that attract target customers and pitch keynotes, fireside chats or panel opportunities to build thought-leadership.

  • Participate and lead in high visibility speaking opportunities
  • Target venues that attract customer prospects
  • Leverage customer, partner, tech and business conferences  to
  • Research and submit for industry awards
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