Tag Archive

Below you'll find a list of all posts that have been tagged as “CMO”

What we’re thinking about.

Most Dangerous Job in Business: The CMO

Those of us in PR won’t be surprised by Fast Company’s assertion in the June 2007 issue that the Chief Marketing Officer title is the most dangerous job in business today because of short tenure expectancies. Many of those transient CMOs were once bosses of ours. Chances are you’ve weathered several CMOs at one company or another. Fast Company asks …