Tag Archive

Below you'll find a list of all posts that have been tagged as “Ethics”

What we’re thinking about.

Remember It’s About Ethics

The other day, a new client asked me if I ever “offer success-based pricing — normal rates if no success, but above normal rates if success?” By “success” he meant getting press coverage for his company. This is the kind of question that shows up on my PR listservs from time to time, and it always stirs up a hornet’s …