Tag Archive

Below you'll find a list of all posts that have been tagged as “Marketing”

What we’re thinking about.

Most Dangerous Job in Business: The CMO

Those of us in PR won’t be surprised by Fast Company’s assertion in the June 2007 issue that the Chief Marketing Officer title is the most dangerous job in business today because of short tenure expectancies. Many of those transient CMOs were once bosses of ours. Chances are you’ve weathered several CMOs at one company or another. Fast Company asks …

Effective Marketing Copy

“Benefits over features” — it has become the mantra in marketing writing circles, but as Mike O’Sullivan points out in his excellent article in MarketingProfs.com: “With all the focus on ‘benefits,’ it’s easy to forget that benefits don’t work in a vacuum. Whenever you write copy, there’s more you must always keep in mind.” You will need to subscribe to …