Tag Archive

Below you'll find a list of all posts that have been tagged as “PR”

What we’re thinking about.

Brilliant Ideas Don’t Sell Themselves

The JAG Wire Group has a tagline: Brilliant Ideas Don’t Sell Themselves. Let us explain. The Information Age is full of examples of companies that have been first to market with exciting software apps that a few early adopters have quietly enjoyed. As their founding teams busied themselves collecting feedback from their customers, and perfecting the software, along came a more …

Social Media Posts Are Not Always What They Appear

My post today provides an example of how easy it is to mislead people with social media – in this case Instagram.  It’s also a lesson about what not to do in journalism. On August 2, The Huffington Post ran a story with this lede: “A young migrant appears to have Instagrammed the joy and fear of his journey from North …

The News Embargo is Not “So Yesterday”

[Technorati Claim: ZQQ3R62AVP3] When an embargo on a social media news announcement was breached in November, a prominent tech journalist sent out a sarcasm-laced tweet: “Shocking!” This was just one of many broken embargoes in the tech industry last year. I recall one particularly memorable breach (and tweet) that lit up the Twitter transom in August after eWeek broke Google’s embargo …