Tag Archive

Below you'll find a list of all posts that have been tagged as “social media”

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The Most Important Brands on Instagram

Business-to-business (B2B) companies wrestling with where to allocate their marketing dollars and resources in social media have put Instagram – one of the fastest growing major social networks — on the backburner. They do so at their peril. Instagram’s value for B2B players is sure to go up now that Instagram has announced the opening of its advertising API platform to developers. We should expect some …

Volcano in Bali Causes PR Turbulence

Are there PR lessons to learn from the social media rants of irate travelers venting over delayed flights? Sure there are. This week’s volcanic eruption on island paradise Bali caused airport closures, grounded flights and headaches for many airlines. Jetstar, an Australian budget airline, found itself in the middle of a social media imbroglio as well. The airline’s use of Facebook to post status updates for the grounded passengers inbetween its …

PRSA 2012 Int’l Conference in San Francisco: It’s a Wrap, Folks

Social media success stories and strategies featured prominently in this year’s PRSA 2012 International Conference in San Francisco from October 13-16, 2012. For those who did not attend — like me — social media (blogs and tweets) brought the conference to our desktops and mobile phones. Here is a brief round up to give you some of the highlights. Reflections on the PRSA …

Why Don’t Local Newspapers Engage Readers with Social Media?

  Three incidents have left me frantically searching for news alerts and updates about police and fire activities in my neighborhood. Each time I find myself in the middle of the crossfire, I wonder why our local newspapers are not taking advantage of social media to keep us informed. It’s no secret that social media offers instant news-gathering and news-disseminating …