Tag Archive

Below you'll find a list of all posts that have been tagged as “technique”

What we’re thinking about.

The 15 Minute Press Release

Is it possible to write a press release in 15 minutes? That’s what the marketing chief at my first PR job seemed to think when he told me to run along and write up the first draft of a partner announcement he had just briefed me on. Surely it’s possible, but how effective is that press release going to be? …