Tag Archive

Below you'll find a list of all posts that have been tagged as “writing”

What we’re thinking about.

A Captive Thought

Telling a good story is like taking a captivating photo or bringing to life a blank canvas that draws spectators into the scene. You frame your thoughts just as photographers and artists frame their images. An ideal framework provides context for your story and point of view. Within its boundaries it harbors the essence of your story, but once presented …

Effective Marketing Copy

“Benefits over features” — it has become the mantra in marketing writing circles, but as Mike O’Sullivan points out in his excellent article in MarketingProfs.com: “With all the focus on ‘benefits,’ it’s easy to forget that benefits don’t work in a vacuum. Whenever you write copy, there’s more you must always keep in mind.” You will need to subscribe to …

The 15 Minute Press Release

Is it possible to write a press release in 15 minutes? That’s what the marketing chief at my first PR job seemed to think when he told me to run along and write up the first draft of a partner announcement he had just briefed me on. Surely it’s possible, but how effective is that press release going to be? …