Archive for the ‘Monetizing IT’ Category

About Those Freemium and Free Trial Models…

Saturday, January 28th, 2012
Facebook uses the freemium model to sign up hundreds of thousands of followers. LinkedIn offers free trials to entice potential advertisers to try premium services with free ad placement credits. Will the free trials and freemium business models that have launched some of the most successful recurring revenue business and services work for your company?

Mike Morini, president and CEO of Aria Systems, discusses these trendy marketing strategies in his latest blog Freemium or Free Trial Models. What works best for your business? He explains why free trials and freemium pricing tactics aren’t always the right approach for businesses with recurring revenue models. He poses four questions to help companies evaluate their unique circumstances.

Mike provides a link to Aria’s White Paper entitled Comparing Free Trial and Freemium Models, providing more detail on the various models and how they work to convert paying customers. The White Paper evaluates the various strategies (Opt-in or Opt-Out, Demoware, “Value Gap”) and best-practices for successful adoption of services.
Aria Systems

About Aria Systems

Aria Systems provides subscription billing and management services to help Global 2000 companies such as Disney, EMC, CA, Hootsuite, Roku and VMware monetize their products and services online. Free copies of Aria System’s Subscription Billing for Dummies book are available for download.

Aria is a client of The JAGWIRE Group.

Early Venture Capitalists Immortalized in Film

Monday, March 14th, 2011

If you are at the South by Southwest Music and Media Conference and Festival in Austin this week run don’t walk to the nearest movie theater screening Something Ventured, a new documentary offering an insider’s look at the genesis of some of the most successful tech companies in the US. Something Ventured, narrated by Po Bronson, features interviews with the original VCs of the 1950s and 1960s, and offers a rare glimpse of what the Silicon Valley was like 50 years ago when the two words “venture” and “capital” were auspiciously joined to form an industry that would eventually fund 27,000 companies to the tune of $47B.

Luck of the VCs

In this 85 minute film, the original investors and founders of such companies as Apple, Atari, Cisco, Fairchild Semiconductor, Genentech, Intel and Tandem Computers share their memories of successes and failures.  Listening to the candid and occasionally self-effacing recollections of these gutsy investors and entrepreneurs who brought us the personal computer, fault-tolerant computers, human gene-splicing and the router among other innovations that we take for granted today, it is striking how much of their success is due to serendipity. The investors and entrepreneurs interviewed in this documentary include Nolan Bushnell (Atari), Reid Dennis (Institutional Venture Partners), Bill Draper (Draper Richards), Pitch Johnson (Asset Management Company), Dick Kramlich (NEA), Tom Perkins (Kleiner Perkins Caufield and Byers), Arthur Rock (Arthur Rock & Co), Don Valentine (Sequoia Capital), Dr. Herbert Boyer (Genentech), Jimmy Treybig (Tandem Computers), and Sandy Lerner (Cisco Systems). Each has a fascinating story to tell about how they followed their gut to bet the farm on long-shot investments. (more…)

Film on Early Venture Capitalists to Debut at SXSW

Thursday, March 3rd, 2011

 

 © Copyright of Geller/Goldfine Productions

Apple's Steve Jobs and investor Mike Markkula in the early days

A one-of-a kind documentary film chronicling the early years of Silicon Valley’s venture capital industry will debut in the Spotlight Premiere category of the South by Southwest Music and Media Conference and Festival in Austin in a few weeks (March 11-19). “Something Ventured” is a must see for everyone in the tech business, but it will captivate most anyone who uses a computer, creates PowerPoint presentations, once played Pong, or has ever started a business. As told by the original VCs of the 1950s and 1960s, the film offers an insider’s look at the genesis of some of the most successful tech companies in the US.

I first wrote about my impressions of the documentary when I saw an early screening at the Computer History Museum in Mountain View, CA last year. Since renamed, the film offers a rare glimpse of what the Silicon Valley was like 50 years ago when the two words “venture” and “capital” were auspiciously joined to form an industry that would eventually fund 27,000 companies to the tune of $47B.

For more information, please visit the official site of Something Ventured.

Is the Tech Industry Blowing Another Bubble?

Tuesday, May 25th, 2010
Are We All Blowing Bubbles Again?

Moderator Owen Thomas /VentureBeat and Panelists Paul Martino/Aggregate Knowledge; Christine Herron/First Round Capital; Corey Reese/Trumpet Technologies; Tim Chang /Norwest Venture Partners.

Is the tech industry headed for bubble number two? That was the burning question for those who gathered at the Automattic Lounge on Pier 38 in San Francisco last Thursday. The answer appears to be no — or at least there are no signs of it yet –according to a panel of venture capitalists and entrepreneurs brought together by the law firm Dorsey & Whitney who sponsored the event “Are We All Blowing Another Bubble?” Those of us in the audience who were in tech PR and marketing during the last dot-com boom, breathed an audible sigh of relief.

(more…)

The Original Venture Capitalists: A New Film

Friday, March 26th, 2010

Dictionary definition of entrepreneurAn early screening of the first documentary film about the founders of Silicon Valley’s venture capital industry mesmerized an audience of investment bankers and VCs, lawyers, entrepreneurs, technologists and others when it was unveiled by the Western Association of Venture Capitalists as a work-in-progress at a reception last night at the Computer History Museum in Mountain View, CA. (more…)

Commercializing the Next Generation of Technology

Saturday, January 16th, 2010

BU_boat-703725

Some words of wisdom from yesterday’s panelists at Boston University’s Executive Networking Breakfast “Commercializing the Next Generation of Technology” in Menlo Park, CA:

 

1) “US needs business model innovation” (Innovation is different than invention)

2) “Market Bridging” – Always link technology to the market

3) “You don’t want a solution in search of a problem”

4) “IP is important, but not a show-stopper”

5) “There’s a lot of talk that the venture model is broken in healthcare because it takes too long to develop products, but the fundamental business model has changed”

6) “Resist VC funding until it is really needed”

Panelists:

Franco Cerrina, Boston University Chairman and Professor, Electrical Engineering; Co-founder of NimbleGen Systems, Inc

Mark Deem, ENG’88. Partner, The Foundry LLC

Marc Morgenstern, LAW’75, Managing Partner, Blue Mesa Partners

George Savage, MD. ENG’81; Co-Founder & Chief Medial Officer, Proteus Biomedical Inc

Hosted by: Kenneth R. Lutchen, Dean, College of Engineering, Boston University