Jottings by a tech PR consultant on a tireless quest for the next best tool, application, widget or Website to help “balance” life between the cyber and real worlds.
I wish I could say my favorite tool of the day is a new discovery. One that will bring you great fame and fortune. I would love nothing better than to promise you a shiny new social media toy that will captivate you for the next few weeks or even months (if your attention span is a little longer than the norm).
But no … If I’m completely honest (and I always am).
It’s without a doubt, something you’ve been hearing about ad nauseam: Twitter.
I have to admit, I didn’t get the Twitter thing at first. In fact, I sat on my new Twitter account for a good seven months while I “played” with Facebook and LinkedIn. I signed up for Twitter more than three years ago on June 9, 2008, but my first Tweet wasn’t until January 26, 2009. I can assure you that I wasn’t going to tell anybody what I had for lunch or about my latest mundane thought. To the uninitiated, it sometimes seems that is all people talk about on Twitter.
As a PR practitioner, I was feeling growing pressure to get with the Twitter program. The catalyst for me was when one of my enterprise software clients was ready to launch a new Website alerting people to breaking news and commentary on cybercrime. It wasn’t long after that when I began to see how useful it was to my other enterprise clients who were releasing industry trend predictions and writing by-lined articles for the niche trade press. (more…)