Archive for the ‘Social Media’ Category
Saturday, October 27th, 2012
Social media success stories and strategies featured prominently in this year’s PRSA 2012 International Conference in San Francisco from October 13-16, 2012. For those who did not attend — like me — social media (blogs and tweets) brought the conference to our desktops and mobile phones. Here is a brief round up to give you some of the highlights.
Reflections on the PRSA International Conference in the City By The Bay. Ric Pratte posted on The Meltwater Group Blog: ”…Social media has had a dramatic influence on public relations. Transparency, trust, crowdsourcing and storytelling are just a few of the hot new themes in our profession…Another popular theme was the blurring lines of public relations and marketing…Storytelling, one could say, has become the alchemist that transforms corporate speak into interesting, value-adding reading material.” (more…)
Tags: PRSA 2012 Conference San Francisco, Social Media
Posted in Conferences & Webinars, News, Social Media | No Comments »
Friday, May 4th, 2012
Three incidents have left me frantically searching for news alerts and updates about police and fire activities in my neighborhood. Each time I find myself in the middle of the crossfire, I wonder why our local newspapers are not taking advantage of social media to keep us informed.
It’s no secret that social media offers instant news-gathering and news-disseminating communication channels at little cost. Web sites, Twitter handles, Facebook and LinkedIn business pages can keep residents (and subscribers) updated on the fast-breaking news their beat reporters are gathering. Most of that news will be stale if it waits for tomorrow’s paper.
Debates rage on about whether newspapers, and journalism will survive an era that glorifies bloggers and citizen journalists who need little more than a computer and an opinion to get started. To me the answer seems obvious. (more…)
Tags: hyper-local websites, Marin Independent Journal, MarinIJ, newspapers, Social Media, Twitter
Posted in News, Social Media | 1 Comment »
Thursday, April 19th, 2012
Jottings by a tech PR consultant on a tireless quest for the next best tool, application, widget or Web site to help “balance” life between the cyber and real worlds.
If Twitter is the modern day equivalent of a soapbox, then Muck Rack Pro is the cocktail party (sans drinks and hors d’oeuvres). It’s a virtual forum where you can schmooze and make witty repartee with the press in the room. All you need is a computer or smart phone for Muck Rack Pro to drop you into any number of conversations with thousands of journalists who are tweeting about today’s breaking news or the article they are writing. It’s as if you have a bionic ear. Select a few search terms, and Muck Rack Pro does the eavesdropping then delivers the relevant tweets to your inbox from the far corners of the twittersphere.
Eavesdropping with Muck Rack Pro
I can imagine you might be saying to yourself that you can already find tweets about the topics you’re interested in by searching for key words on Twitter or with tools like HootSuite and Seesmic. This is true, but Muck Rack Pro zeroes in on the journalists who are discussing your topics on Twitter. That means you can be one of the first to hear about story opportunities, jump into the discussion and pitch story angles. (more…)
Posted in My Favorite Tools, News, Social Media | No Comments »
Monday, September 12th, 2011
Marcy Gordon describes herself as “a reader, writer, eater, traveler” on her “Come for the Wine” blog, but she’s much too modest. While she didn’t invent Post-Its or fly around the world in a hot air balloon (yet) she did come up with the name “Travelocity,” that little Website that we all use now and again to book our travel. Through hilarious tweets and travelogues she takes her captivated readers on Odysseys through the world’s vineyards and far-flung travel destinations. She’s managed to attract a devout following on Twitter, and she was kind enough to share her social media philosophy with The JAGWIRE Group in this interview.
What Social Media apps do you use, and why?
I only use Twitter. I like its low barrier to entry, nothing to maintain, nothing to manage, just point and tweet. And when the day comes when we all move en masse to the next big thing, and that day will come, there is nothing lost as twitter exists in the moment.
Which ones are you steering clear of, and why?
As I said above I only use Twitter. I pretty much steer clear of everything else.
I don’t like the user interface of FaceBook and dislike the constant changes in privacy policies. Essentially I have a deep distrust of Face Book. Social media is a moving target and for now the home base tool of choice for staying in touch with the people you already know or for creating a home base for some businesses is Face Book. But Face Book feels constrained to me and I have no interest in reconnecting with anyone from my past.
I find no value in Foursquare and all other “check-in” type of apps. These apps are just noise to me. Goggle Wave seems to have washed ashore with no one on it and I have no desire to join Google + at this point in time.
I used to be an early adopter of all new technologies, but now I am a diligent laggard. I don’t have the time or inclination to be out on the SM front lines determining if something is worthy. I let the masses prove the concept, and if the buzz is maintained and people I trust like it, I will consider joining. But I have no desire to be first in to the burning building anymore. My fireman days are over. Prove it to me first. My time is too valuable to be beta testing. (more…)
Posted in News, Social Media, Talking Social Media Column | No Comments »
Monday, August 8th, 2011
Jottings by a tech PR consultant on a tireless quest for the next best tool, application, widget or Website to help “balance” life between the cyber and real worlds.
I wish I could say my favorite tool of the day is a new discovery. One that will bring you great fame and fortune. I would love nothing better than to promise you a shiny new social media toy that will captivate you for the next few weeks or even months (if your attention span is a little longer than the norm).
But no … If I’m completely honest (and I always am). 
It’s without a doubt, something you’ve been hearing about ad nauseam: Twitter.
I have to admit, I didn’t get the Twitter thing at first. In fact, I sat on my new Twitter account for a good seven months while I “played” with Facebook and LinkedIn. I signed up for Twitter more than three years ago on June 9, 2008, but my first Tweet wasn’t until January 26, 2009. I can assure you that I wasn’t going to tell anybody what I had for lunch or about my latest mundane thought. To the uninitiated, it sometimes seems that is all people talk about on Twitter.
As a PR practitioner, I was feeling growing pressure to get with the Twitter program. The catalyst for me was when one of my enterprise software clients was ready to launch a new Website alerting people to breaking news and commentary on cybercrime. It wasn’t long after that when I began to see how useful it was to my other enterprise clients who were releasing industry trend predictions and writing by-lined articles for the niche trade press. (more…)
Tags: Social Media, Twitter
Posted in My Favorite Tools, News, Public Relations, Social Media | No Comments »
Friday, June 25th, 2010
Connecting Information in Context
Introducing a Guest Blog post by JAGWIRE Group’s new client, Meshstro*, a PARC-incubated company that is developing contextual software solutions to deliver the first natural language and content recognition technologies for email.
Chris Holmes discusses the current limitations of email search, and reveals how Meshstro’s new beta product takes an innovative approach to searching for, and discovering, the emails and documents in your inbox. JAG
Let’s face it: email is ripe for innovation.
We rely on folders and keyword searches to sift through thousands of emails to locate buried messages and documents… but the problem goes beyond the inbox.
Today’s business processes are more dynamic, more human-centric, ad hoc, unscripted, and loosely orchestrated – they represent the framework for our interactions with team members, business partners, and customers. The information that fuels these interactions is digital: emails, documents, web site links, database records, IMs, tweets, and so on.
Keeping track of all this information in the context of a person, a partner or customer, or a particular activity is a TIME CONSUMING, MANUAL, CUMBERSOME process. And it’s only getting tougher.
Meshstro - Information at your Fingertips
Search is not enough (more…)
Posted in Email and Information Management, Search, Social Media | No Comments »
Thursday, May 20th, 2010
Is that the faint tinkle of a death knell I’m hearing for Facebook among its once rabidly loyal small business owners? Probably not! It’s more likely just the echo of the reverberating collective screams heard on Twitter and Facebook and around the blogosphere since yesterday afternoon when word started to trickle out that Facebook had announced via its Developers Forum that Facebook Pages (formerly Fan Pages) could no longer have landing tabs unless they had at least 10,000 fans (in the new lingo fans are “likers”) or unless they advertised on Facebook. (See Jonathan Mast’s blog posting for more background). (more…)
Tags: Denise Wakeman, Facebook, Jonathan Mast, Mari Smith, Mark Zuckerberg, Social Media Examiner, TheBlogSquad
Posted in News, Social Media | 2 Comments »
Thursday, May 6th, 2010
“Social media is at a place right now where if it can’t prove itself, or if we don’t find the case studies that help everyone else learn, it will go the way of SEO,” said Chris Heuer, the provocative and colorful founder of AdHocnium and the Social Media Club during a Business Wire media breakfast panel in San Francisco on April 15th.” I use “colorful” for lack of a better adjective because several words that came out of Chris’ mouth in the first 60 seconds of his reply to “What’s the state of the union in social media” are ones that would make my mother blush. (more…)
Tags: 360 Digital Influence, AdHocnium, Amazon crisis, Autodesk, Business Wire, Chris Heuer, Crimson Hexagon, David Toole, Dominoes crisis, Foursquare, Google AdWords, Google keyword tool, Google Wonder Wheel, Ignore the Twittersphere?, Kimarie Matthews, Maura Ginty, MediaMobz, Navigation in Today's Global-Mobile-Social World, Ogilvy, Rachel Polish, Radian 6, Scoutlabs, SEO, Social Media Club, Tom Foremski, Will it Blend?
Posted in Conferences & Webinars, News, Social Media | No Comments »
Monday, April 12th, 2010
It could turn into The Wild West out there again with URL land grabs — this time for .tv domain name extensions (rather than .com domain names). Need I remind you of the pre-Dot-com boom and URLs selling for millions of dollars?
With my memories still raw from having missed that .com domain name opportunity to make my fortune in the mid-1990s, JAGWIRE Group quickly took Social Media Guru Denise Wakeman’s advice over the weekend and bought a shiny new URL (jagwiregroup.tv) after listening to SocialMediaExaminer’s Webinar “8 Hot Social Media Marketing Tips.” One of Denise’s “hot” tips during the Webinar had been to grab a .tv domain for your name, site or company and redirect it to your YouTube channel because video is becoming “so powerful.” (more…)
Tags: Denise Wakeman, DN Journal, eNom, Gizmodo, GoDaddy.com, JAGWIRE Group, Moniker.com, SocialMediaExaminer, Tuvalu, VeriSign, Wikipedia, Yahoo! Small Business
Posted in Marketing, Social Media | 3 Comments »
Wednesday, April 7th, 2010
Nearly 3,800 people registered for SocialMediaExaminer’s Webinar “8 Hot Social Media Marketing Tips You Need to Know” yesterday (April 6, 2010). If you weren’t one of them (perhaps you couldn’t get into the virtual room because there was only space for the first 1,000) then this recap is for you. Not only was this Webinar packed full of “virtual” bodies, but it packed in a wealth of information from four social media specialists. (more…)
Tags: 8 Hot Social Media Marketing Tips You Need to Know, Chris Garrett, Denise Wakeman, Facebook, Facebook Fan Page, Gary Vaynerchuk, Gmail, Google, Google Buzz, Mari Smith, Michael Stelzner, Social Media Success Summit 2010, SocialMediaExaminer, SocialOomph.com, TinyChat.com, TubeMogul.com, Twitter, wisestamp.com, YouTube
Posted in Conferences & Webinars, Most Popular, News, Social Media | 2 Comments »
