“Social media is at a place right now where if it can’t prove itself, or if we don’t find the case studies that help everyone else learn, it will go the way of SEO,” said Chris Heuer, the provocative and colorful founder of AdHocnium and the Social Media Club  during a Business Wire media breakfast panel in San Francisco on April 15th.” I use “colorful” for lack of a better adjective because several words that came out of Chris’ mouth in the first 60 seconds of his reply to “What’s the state of the union in social media” are ones that would make my mother blush. (more…)