Posts Tagged ‘Public Relations’

Are Government Jobs Where the PR Money Is?

Wednesday, May 18th, 2011

“In the past three years, state agencies have spent more than $20 million in taxpayer money on outside advertising, public relations and media campaigns,” writes Gregory B. Hladky of the Hartford Advocate (May 17).

A policy advisor for Connecticut Governor Dannell Malloy is quoted in Hladky’s article “Is The State Spending Too Much Money On PR?“ as saying that when the new administration took office in January they were surprised to find how much money was being spent on outside PR consultants. [Note that the $20 million under scrutiny here is in addition to PR staff already on state payroll.]

Personally as a California resident, I’m relieved that this week’s revelations about Arnold Schwarzenegger having fathered an illegitimate child 10 years ago broke after he left office. Imagine the PR tab California would have to bear to address this latest scandal!

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The News Embargo is Not “So Yesterday”

Friday, January 14th, 2011

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When an embargo on a social media news announcement was breached in November, a prominent tech journalist sent out a sarcasm-laced tweet: “Shocking!”

This was just one of many broken embargoes in the tech industry last year. I recall one particularly memorable breach (and tweet) that lit up the Twitter transom in August after eWeek broke Google’s embargo on Gmail Priority Inbox. By some accounts, there were more breaches in 2010 than ever before – some were accidental, and some were not.

So why bother with embargoes?

Embargoes can be useful. As a PR practitioner, I pre-brief journalists under embargo only when I believe my client has particularly newsworthy corporate and product announcements. This approach has always seemed like a win-win situation for major stories. Embargoes often result in quality coverage for companies, and on the flipside embargoes give reporters time to research and write their stories before the press release hits the wire.

As we all know in the PR business, once the press release is out, the news is about as inviting as a waft of Limburger cheese. Many reporters appreciate the time the embargo buys them. Sure the investigative news journalists and bloggers bristle at the thought of anyone controlling the release of news, but most agree to honor the embargo because they know they wouldn’t have the story otherwise. (more…)

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Vocus Offers Five Golden Rules for Blogger Relations

Thursday, May 17th, 2007

This just in from Vocus…

Countless accounts of “PR Flaks” who have spammed bloggers, mis-targeted pitches or just plain gotten blogger relations wrong fill the Internet. Don’t risk finding your next pitch blasted on your favorite blog!

As a Public Relations professional, it is your job to find every opportunity to get your organization covered and be an expert on the inner-workings of the media. However, the explosion of the blogosphere has left many confused and wondering: How do bloggers operate? What type of approach will get my news covered? How can I integrate blogs into my overall PR strategy?

The new media landscape calls for additional tactics and approaches to the PR practitioner’s toolbox. Download the FREE Vocus white paper Five Golden Rules for Blogger Relations” to get insights on how today’s PR professionals can successfully incorporate blogger relations into their PR strategy and build effective relationships straight from four of the top blogging experts in the industry!

Vocus’ whitepaper features expert commentary from:

  • Shel Holtz, principal of Holtz Communication + Technology and author of several top PR books including “Public Relations on the Net”
  • David Meerman Scott, online thought leadership strategist and author
  • Rachel Weiss, noted podcaster, Beware of the Babylon
  • Susan Getgood, founder of GetGood Strategic Marketing Inc.

Visit www.vocus.com/bloggerwp now to get your complimentary copy. And don’ t forget to sign up to be notified for Vocus’ June webinar on Blogger Relations, featuring several of the notable blogging experts highlighted in the whitepaper!

Vocus Inc, the global leader in on-demand software for corporate communications and public relations, is offering this white paper at no charge.

Vocus, Inc.

4296 Forbes Blvd.

Lanham, MD 20706

800.345.5572

www.vocus.com

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