Social media success stories and strategies featured prominently in this year’s PRSA 2012 International Conference in San Francisco from October 13-16, 2012. For those who did not attend — like me — social media (blogs and tweets) brought the conference to our desktops and mobile phones. Here is a brief round up to give you some of the highlights.
Reflections on the PRSA International Conference in the City By The Bay. Ric Pratte posted on The Meltwater Group Blog: ”…Social media has had a dramatic influence on public relations. Transparency, trust, crowdsourcing and storytelling are just a few of the hot new themes in our profession…Another popular theme was the blurring lines of public relations and marketing…Storytelling, one could say, has become the alchemist that transforms corporate speak into interesting, value-adding reading material.” (more…)
I’ve often thought about how social media is blurring the lines between public relations and customer service. Everyone with a laptop or online device now has a powerful publishing platform at their fingertips. 
