Editing is critical to accurate reporting. This is particulary true when it comes to video interviews because video tells stories in soundbites; splicing the interview footage together.
In this CNBC video, a Toyota spokesman responds to a CNBC reporter’s question about the status of the Japanese car maker’s sticky accelerator pedals. Unfortunately for the spokesman it is a two-pronged question that makes the splicing in of the interview footage particularly tricky, and the end result is that his answer appears somewhat callous. (more…)
