Posts Tagged ‘Twitter’
Friday, May 4th, 2012
Three incidents have left me frantically searching for news alerts and updates about police and fire activities in my neighborhood. Each time I find myself in the middle of the crossfire, I wonder why our local newspapers are not taking advantage of social media to keep us informed.
It’s no secret that social media offers instant news-gathering and news-disseminating communication channels at little cost. Web sites, Twitter handles, Facebook and LinkedIn business pages can keep residents (and subscribers) updated on the fast-breaking news their beat reporters are gathering. Most of that news will be stale if it waits for tomorrow’s paper.
Debates rage on about whether newspapers, and journalism will survive an era that glorifies bloggers and citizen journalists who need little more than a computer and an opinion to get started. To me the answer seems obvious. (more…)
Tags: hyper-local websites, Marin Independent Journal, MarinIJ, newspapers, Social Media, Twitter
Posted in News, Social Media | 1 Comment »
Monday, August 8th, 2011
Jottings by a tech PR consultant on a tireless quest for the next best tool, application, widget or Website to help “balance” life between the cyber and real worlds.
I wish I could say my favorite tool of the day is a new discovery. One that will bring you great fame and fortune. I would love nothing better than to promise you a shiny new social media toy that will captivate you for the next few weeks or even months (if your attention span is a little longer than the norm).
But no … If I’m completely honest (and I always am). 
It’s without a doubt, something you’ve been hearing about ad nauseam: Twitter.
I have to admit, I didn’t get the Twitter thing at first. In fact, I sat on my new Twitter account for a good seven months while I “played” with Facebook and LinkedIn. I signed up for Twitter more than three years ago on June 9, 2008, but my first Tweet wasn’t until January 26, 2009. I can assure you that I wasn’t going to tell anybody what I had for lunch or about my latest mundane thought. To the uninitiated, it sometimes seems that is all people talk about on Twitter.
As a PR practitioner, I was feeling growing pressure to get with the Twitter program. The catalyst for me was when one of my enterprise software clients was ready to launch a new Website alerting people to breaking news and commentary on cybercrime. It wasn’t long after that when I began to see how useful it was to my other enterprise clients who were releasing industry trend predictions and writing by-lined articles for the niche trade press. (more…)
Tags: Social Media, Twitter
Posted in My Favorite Tools, News, Public Relations, Social Media | No Comments »
Saturday, November 20th, 2010
Rapid-fire tweets from overlapping social media shows Web 2.0 Summit, DeFrag Conference 2010, Amplify and TWTRCON SF10 overwhelmed my Twitter feed this week. How can anyone keep up with all this information (and still do an honest day’s work)? Homework this weekend, that’s the answer! Here are the links to the articles and video footage that I plan to review. Please join me because I really don’t like to do homework alone.
Web 2.0 Summit (November 15-17, 2010) San Francisco, CA
Co-produced by O’Reilly Media and UBM TechWeb in association with John Battelle’s Federated Media, the Seventh Annual Web 2.0 Summit (formally known as the Web 2.0 Conference) was live-streamed for the first time in its history this year, and video footage is available on YouTube from O’Reilly Media. Here are a few links to videos that caught my interest, but there are more here: (more…)
Tags: Amplify, Baidu, Carol Bartz, DeFrag Conference, Eric Ries, Eric Schmidt, Esther Dyson, Ev Williams, Facebook, Fred Wilson, Google, John Doerr, Mark Zuckerberg, Mary Meeker, Robin Li, Social Cognition, Stowe Boyd, Twitter, TWTRCON 2010, Vinod Khosla, Web 2.0 Summit, Yahoo!, Zappos
Posted in Conferences & Webinars, News | No Comments »
Thursday, November 4th, 2010
Jottings by a tech PR consultant on a tireless quest for the next best tool, application, widget or Website to help “balance” life between the cyber and real worlds.
I published an online newsletter today in under a minute. All it took was one stroke of a button and voila I had nine pages beautifully formatted with compelling content neatly filed under nine tabs: headlines, technology, business, stories, arts & entertainment, education, environment, public relations and mobile. You think I’m kidding don’t you?
I’m not! You can do it too if you use Twitter.
Paper.Li is an application that organizes what it deems the “relevant” Tweets and associated links from the people you follow on Twitter into a newspaper layout. I follow 181 people that are mostly writing about technology, public relations and social media so my instant newsletter reflects those interests, but lo and behold it parsed my Twitter feeds into areas that I wouldn’t normally create categories for: arts & entertainment, education and environment. This gives me a new perspective on the information that I am consuming through Twitter. News content can be created for any Twitter user, list or #tag, according to Paper.Li. You can select the frequency whether daily, morning or evening or weekly. The funny thing is that I see a lot of content in this newsletter that I missed during my scans of Twitter throughout the day. (more…)
Tags: Facebook, Newspaper, Paper.Li, SmallRivers, Social network, Spanish language, Switzerland, Twitter, Website
Posted in My Favorite Tools | 1 Comment »
Tuesday, October 19th, 2010
I want an exclusive, baby!
“Giving exclusives still can serve an important function in today’s viral media world, and even may be worth making a few enemies,” asserts Dan Primack in an article entitled How and when to give a media ‘exclusive,’ which arrived in this morning’s issue of The Term Sheet, Fortune.com’s new daily email about deals and deal-makers. Primack was revisiting what he described as a “fairly contentious” New England Venture Network (NEVN)-sponsored panel discussion last week with Paul Gillin over the practice of companies giving “exclusives” to select media outlets.
Gillin felt so strongly that such favoritism has no place in “the relationship game” of PR that the day after the panel discussion he blogged Are Exclusives a Good Idea? In a Word: No. Gillin’s rationale is that ”exclusives make one friend at the expense of making a lot of enemies.” He noted that journalists “tend to hold grudges against sources who favor their competition.” Nonetheless, he admitted that in “isolated” situations when a company has the chance to be covered by a big-name publication like The New York Times, it may be worth losing some friends for a scoop. (more…)
Tags: Dan Primack, eWeek, Google Priority Inbox, Jason Kincaid, Media, media exclusive, News embargo, Paul Gillin, Press release, TechCrunch, Twitter
Posted in Media Policy, Public Relations | No Comments »
Wednesday, April 7th, 2010
Nearly 3,800 people registered for SocialMediaExaminer’s Webinar “8 Hot Social Media Marketing Tips You Need to Know” yesterday (April 6, 2010). If you weren’t one of them (perhaps you couldn’t get into the virtual room because there was only space for the first 1,000) then this recap is for you. Not only was this Webinar packed full of “virtual” bodies, but it packed in a wealth of information from four social media specialists. (more…)
Tags: 8 Hot Social Media Marketing Tips You Need to Know, Chris Garrett, Denise Wakeman, Facebook, Facebook Fan Page, Gary Vaynerchuk, Gmail, Google, Google Buzz, Mari Smith, Michael Stelzner, Social Media Success Summit 2010, SocialMediaExaminer, SocialOomph.com, TinyChat.com, TubeMogul.com, Twitter, wisestamp.com, YouTube
Posted in Conferences & Webinars, Most Popular, News, Social Media | 2 Comments »
